The usage of internet technology for marketing: Perspectives from local entrepreneurs of the small and medium hotel organizations in Langkawi
Small and medium hotel organizations (SMHOs) are recognized as one of the major businesses in the tourism industry. They usually provide employment benefits to the host community, expand local economy and therefore very important to accommodate tourism demand. Taking example of SMHOs run by local e...
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| Format: | Book Section |
| Language: | English |
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ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/2977/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean4455.pdf |