New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey...
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| Format: | Book Section |
| Language: | English |
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ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf |
| _version_ | 1803624580075487232 |
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| author | Zabar, Rohafiz |
| author2 | Ismail, Dahlan |
| author_facet | Ismail, Dahlan Zabar, Rohafiz |
| author_sort | Zabar, Rohafiz |
| collection | UUM |
| description | The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based
on a survey of Air Asia business and leisure passengers using KLIA LCT (Kuala Lumpur Low Cost Terminal). The survey was based on two independent variables. The first variable was changes to the existing fare structure in decrements of 10%, 20%, 30%. The second variable represented different locations within the LCT including the departure lounge.
There are both commonalities and differences of opinion between the two population groups us to which facilities were most important but, overall, there was reasonable evidence that, for both, business and leisure passengers, there appeared a potential willingness to trade-off the provision of specific facilities in exchange for a reduction in air fares. |
| first_indexed | 2024-07-04T05:20:38Z |
| format | Book Section |
| id | uum-2982 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:20:38Z |
| publishDate | 2010 |
| publisher | ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) |
| record_format | dspace |
| spelling | uum-29822016-04-26T06:14:07Z https://repo.uum.edu.my/id/eprint/2982/ New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia Zabar, Rohafiz HE Transportation and Communications The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey of Air Asia business and leisure passengers using KLIA LCT (Kuala Lumpur Low Cost Terminal). The survey was based on two independent variables. The first variable was changes to the existing fare structure in decrements of 10%, 20%, 30%. The second variable represented different locations within the LCT including the departure lounge. There are both commonalities and differences of opinion between the two population groups us to which facilities were most important but, overall, there was reasonable evidence that, for both, business and leisure passengers, there appeared a potential willingness to trade-off the provision of specific facilities in exchange for a reduction in air fares. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE) Ismail, Dahlan Yahya , Mohd Azlan Latif, Abdul Aziz Zalazilah, Mohd Hanizan Hamidon, Syahirah Jaafar, Mohd Khairi 2010 Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf Zabar, Rohafiz (2010) New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia. In: The First Seminar On: Entrepreneurship and Societal Development in Asean (ISE-SODA 2010) "Achieving Regional Growth through Entrepreneurship Education", 27th February-1st March 2010, City Bayview Hotel Langkawi. ASEAN Universities Consortium of Enterpreneurship Education (AUCEE), pp. 247-257. ISBN 983-2078-36-4 |
| spellingShingle | HE Transportation and Communications Zabar, Rohafiz New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title | New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title_full | New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title_fullStr | New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title_full_unstemmed | New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title_short | New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia |
| title_sort | new initiative of commercial activities the passengers preferences towards the availability of provision commercial facilities at kuala lumpur international airport klia malaysia |
| topic | HE Transportation and Communications |
| url | https://repo.uum.edu.my/id/eprint/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf |
| work_keys_str_mv | AT zabarrohafiz newinitiativeofcommercialactivitiesthepassengerspreferencestowardstheavailabilityofprovisioncommercialfacilitiesatkualalumpurinternationalairportkliamalaysia |