New initiative of commercial activities: The passengers preferences towards the availability of provision commercial facilities at Kuala Lumpur International Airport (KLIA), Malaysia
The overall aim of the research was to examine the views of business and leisure passengers on the trade-off between the importance of specific airport terminal facilities against a further reduction in air fares compared with that paid by the passengers. The research results are based on a survey...
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| Format: | Book Section |
| Language: | English |
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ASEAN Universities Consortium of Enterpreneurship Education (AUCEE)
2010
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| Online Access: | https://repo.uum.edu.my/id/eprint/2982/1/Pages_from_The_First_Seminar_on._Entrepreneurship_and_Social_Development_in_Asean7788.pdf |