| Summary: | Institutionalization is the process of establishing the standard as created by the company. Its goal is to provide business and stakeholders on its practises. There are four main processes or procedures on institutionalization namely, participation, self-regulation and assurance, performance assessments and evaluations, and reporting and disclosure statements. The best way to understand it, institutionalisation is a dynamic and ongoing process in the organizations. Thus, the primary goal of the study is to examine how business institutionalise their social activities, or Corporate Social Responsibility (CSR). DiGi Communication Berhad (DiGi) was chosen as a case study company as have received numerous local and international CSR awards. The early years of DiGi's CSR institutionalisation initiatives are covered in this study. This study's result contends that the business has benefited strategically from earlier institutionalisation of “dynamic and on-going process”.
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