Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study

The Sustainable Development Goals (SDGs) were adopted by the United Nations (UN) in 2015. They are a worldwide call to end poverty, protect the planet, and promote peace and prosperity for everyone by 2030. The 17 SDGs are interconnected and seek to strengthen the social, economic, and environmental...

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Main Authors: Ng, Zoel, Thomas, Philus George
Format: Article
Language:English
Published: UUM Press 2023
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/29966/1/JBMA%2013%2002%202023%20259-284.pdf
https://doi.org/10.32890/jbma2023.13.2.4
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author Ng, Zoel
Thomas, Philus George
author_facet Ng, Zoel
Thomas, Philus George
author_sort Ng, Zoel
collection UUM
description The Sustainable Development Goals (SDGs) were adopted by the United Nations (UN) in 2015. They are a worldwide call to end poverty, protect the planet, and promote peace and prosperity for everyone by 2030. The 17 SDGs are interconnected and seek to strengthen the social, economic, and environmental dimensions of sustainable development. Malaysia is one of the countries committed to these global goals. In every situation, achieving the SDGs requires collaboration and resources from all parts of society, and youths are the part of the population that is most important in implementing the SDGs. To get young people involved in the planning and building of the country's sustainable development, it is important for different groups to work together. This article examines how partnerships can effectively help an organisation reach its goals and what the most important principles are when forming a partnership. In this paper, the Malaysian Youth SDG Summit will be used as a case study. The summit started with the support of 30 youth-based organisations and was backed up by the Malaysian Civil Society Organisation—SDG Alliance and the All-Party Parliamentary Group Malaysia—SDG. The Malaysian Youth SDG Summit, which began as a one-day event, has evolved into a year-long effort to develop the capacity of young people to become SDG competent through the Youth SDG Agent initiative. The study provides information on how to leverage partnerships to expose youth to sustainable developments, drawing on the case from the youth SDG Summit and youth SDG agents. The strength of the partnership has made a big difference in the brand's credibility, its exposure in the media, its network, its support for hardware, and its human resources.
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spelling uum-299662023-11-27T09:06:34Z https://repo.uum.edu.my/id/eprint/29966/ Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study Ng, Zoel Thomas, Philus George HM Sociology The Sustainable Development Goals (SDGs) were adopted by the United Nations (UN) in 2015. They are a worldwide call to end poverty, protect the planet, and promote peace and prosperity for everyone by 2030. The 17 SDGs are interconnected and seek to strengthen the social, economic, and environmental dimensions of sustainable development. Malaysia is one of the countries committed to these global goals. In every situation, achieving the SDGs requires collaboration and resources from all parts of society, and youths are the part of the population that is most important in implementing the SDGs. To get young people involved in the planning and building of the country's sustainable development, it is important for different groups to work together. This article examines how partnerships can effectively help an organisation reach its goals and what the most important principles are when forming a partnership. In this paper, the Malaysian Youth SDG Summit will be used as a case study. The summit started with the support of 30 youth-based organisations and was backed up by the Malaysian Civil Society Organisation—SDG Alliance and the All-Party Parliamentary Group Malaysia—SDG. The Malaysian Youth SDG Summit, which began as a one-day event, has evolved into a year-long effort to develop the capacity of young people to become SDG competent through the Youth SDG Agent initiative. The study provides information on how to leverage partnerships to expose youth to sustainable developments, drawing on the case from the youth SDG Summit and youth SDG agents. The strength of the partnership has made a big difference in the brand's credibility, its exposure in the media, its network, its support for hardware, and its human resources. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/29966/1/JBMA%2013%2002%202023%20259-284.pdf Ng, Zoel and Thomas, Philus George (2023) Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study. Journal of Business Management and Accounting (JBMA), 13 (2). pp. 259-284. ISSN 2231-9298 (e2636-9249) https://e-journal.uum.edu.my/index.php/jbma/article/view/17934 https://doi.org/10.32890/jbma2023.13.2.4 https://doi.org/10.32890/jbma2023.13.2.4
spellingShingle HM Sociology
Ng, Zoel
Thomas, Philus George
Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title_full Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title_fullStr Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title_full_unstemmed Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title_short Leveraging On Partnership to Expose Youth to Sustainable Developments: A Case Study
title_sort leveraging on partnership to expose youth to sustainable developments a case study
topic HM Sociology
url https://repo.uum.edu.my/id/eprint/29966/1/JBMA%2013%2002%202023%20259-284.pdf
https://doi.org/10.32890/jbma2023.13.2.4
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AT thomasphilusgeorge leveragingonpartnershiptoexposeyouthtosustainabledevelopmentsacasestudy