The Role of Commitment and Trust Towards Online Loyalty in The Banking Industry

The Role of Commitment and Trust Towards Online Loyalty in The Banking Industry

The purpose of this paper is to determine the influence of online commitment and trust on online loyalty among internet banking users in Malaysia. An intercept survey was conducted among the major banks in the Northern region in Malaysia. A total number of 100 questionnaires were completed and furth...

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Bibliographic Details
Main Authors:	Ali, Norhidayah, Mohamed Isa, Zuraidah, Ibrahim, Dahlia
Format:	Article
Language:	English
Published:	UUM Press 2021
Subjects:	HG Finance
Online Access:	https://repo.uum.edu.my/id/eprint/29978/1/JBMA%2011%2002%202021%2025-40.pdf https://doi.org/10.32890/jbma2021.11.2.2

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