Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?

Facebook Live-Streaming: How It Affect the Purchase Intention of Generation Y in Malaysia?

Today, people use social media for communicating and browsing the internet during their spare time. Additionally, people are using social media as a means of leisure during their free time. When Facebook launched its Facebook Live streaming application in 2016, the phenomenon created new opportuniti...

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Bibliographic Details
Main Authors:	Lim, Ying San, Ng, Tuan Hock, Mohamad, Wan Normila, Lim, Cheng Ee
Format:	Article
Language:	English
Published:	UUM Press 2022
Subjects:	T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/29983/1/JBMA%2012%2001%202022%2025-49.pdf https://doi.org/10.32890/jbma2022.12.1.2

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