Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur

The purpose of this article is to examine and integrate the theoretical approaches to the study of graduate entrepreneurship. The emphasis is on the use of economic theory to study the actual behaviour of entrepreneurship. The aim is to provide an overview of how the economic theories (utility maxim...

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Main Authors: Sulaiman, Sabirah, Lim, Hock Eam, Viswanathan, K. Kuperan
Format: Article
Language:English
Published: UUM Press 2019
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30097/1/JES%2001%2002%202019%2032-45.pdf
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author Sulaiman, Sabirah
Lim, Hock Eam
Viswanathan, K. Kuperan
author_facet Sulaiman, Sabirah
Lim, Hock Eam
Viswanathan, K. Kuperan
author_sort Sulaiman, Sabirah
collection UUM
description The purpose of this article is to examine and integrate the theoretical approaches to the study of graduate entrepreneurship. The emphasis is on the use of economic theory to study the actual behaviour of entrepreneurship. The aim is to provide an overview of how the economic theories (utility maximisation theory and risk-taking behaviour theory) can be integrated with the theory of planned behaviour (TPB) to develop a theoretical framework to understand entrepreneurship behaviour.
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spelling uum-300972023-11-30T08:10:24Z https://repo.uum.edu.my/id/eprint/30097/ Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur Sulaiman, Sabirah Lim, Hock Eam Viswanathan, K. Kuperan HC Economic History and Conditions The purpose of this article is to examine and integrate the theoretical approaches to the study of graduate entrepreneurship. The emphasis is on the use of economic theory to study the actual behaviour of entrepreneurship. The aim is to provide an overview of how the economic theories (utility maximisation theory and risk-taking behaviour theory) can be integrated with the theory of planned behaviour (TPB) to develop a theoretical framework to understand entrepreneurship behaviour. UUM Press 2019 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30097/1/JES%2001%2002%202019%2032-45.pdf Sulaiman, Sabirah and Lim, Hock Eam and Viswanathan, K. Kuperan (2019) Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur. Journal of Economics and Sustainability (JES), 1 (2). pp. 32-45. ISSN 2637-1294 https://e-journal.uum.edu.my/index.php/jes/article/view/12541
spellingShingle HC Economic History and Conditions
Sulaiman, Sabirah
Lim, Hock Eam
Viswanathan, K. Kuperan
Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title_full Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title_fullStr Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title_full_unstemmed Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title_short Integrating The TPB With Economic Theories: The Case of Graduate Entrepreneur
title_sort integrating the tpb with economic theories the case of graduate entrepreneur
topic HC Economic History and Conditions
url https://repo.uum.edu.my/id/eprint/30097/1/JES%2001%2002%202019%2032-45.pdf
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