Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia
Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time ef...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30127/1/JETH%2003%2000%202023%2099-116.pdf https://doi.org/10.32890/jeth2023.3.6 |
| _version_ | 1825806123631902720 |
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| author | Abd Shukor, Suryati Md Sharif, Norhafiza Alwi, Mohamad Khairi Nordin, Norhafizi |
| author_facet | Abd Shukor, Suryati Md Sharif, Norhafiza Alwi, Mohamad Khairi Nordin, Norhafizi |
| author_sort | Abd Shukor, Suryati |
| collection | UUM |
| description | Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time efficiency. This advantage stems from the virtual nature of transactions, which effectively caters to consumers with time limitations. Consequently, a noteworthy demographic within Malaysia's online community comprises predominantly of young adults who frequently engage in digital retail practices. Therefore, the main objective of this study is to explore the perceptions of young adults regarding purchasing event tickets online. The study also aims to provide insight on the numerous factors that affect young adults' decision-making processes when it comes to buying event tickets online. To achieve this, a purposive sampling approach was employed, leading to the selection of 150 participants as the study's subjects. The primary data collection method involved the administration of a structured questionnaire, facilitated through a Google Form link, to the selected respondents. The findings of this study show that convenience, trustworthiness, and website usability positively influence online event ticket purchasing among young adults. The outcomes of this initial investigation illuminate the pivotal roles played by convenience, trustworthiness, and website usability in shaping favorable consumer perceptions concerning the acquisition of event tickets through online avenues. Consequently, these findings serve as a foundational framework for e-ticketing service providers to gain insight into customer perceptions and expectations pertaining to the realm of online event ticket transactions. By leveraging this knowledge, the events industry can enhance and refine their online purchasing platforms to better align with consumer preferences and requirements. |
| first_indexed | 2024-07-04T06:43:50Z |
| format | Article |
| id | uum-30127 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:43:50Z |
| publishDate | 2023 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-301272023-12-06T09:48:34Z https://repo.uum.edu.my/id/eprint/30127/ Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia Abd Shukor, Suryati Md Sharif, Norhafiza Alwi, Mohamad Khairi Nordin, Norhafizi GV Recreation Leisure Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time efficiency. This advantage stems from the virtual nature of transactions, which effectively caters to consumers with time limitations. Consequently, a noteworthy demographic within Malaysia's online community comprises predominantly of young adults who frequently engage in digital retail practices. Therefore, the main objective of this study is to explore the perceptions of young adults regarding purchasing event tickets online. The study also aims to provide insight on the numerous factors that affect young adults' decision-making processes when it comes to buying event tickets online. To achieve this, a purposive sampling approach was employed, leading to the selection of 150 participants as the study's subjects. The primary data collection method involved the administration of a structured questionnaire, facilitated through a Google Form link, to the selected respondents. The findings of this study show that convenience, trustworthiness, and website usability positively influence online event ticket purchasing among young adults. The outcomes of this initial investigation illuminate the pivotal roles played by convenience, trustworthiness, and website usability in shaping favorable consumer perceptions concerning the acquisition of event tickets through online avenues. Consequently, these findings serve as a foundational framework for e-ticketing service providers to gain insight into customer perceptions and expectations pertaining to the realm of online event ticket transactions. By leveraging this knowledge, the events industry can enhance and refine their online purchasing platforms to better align with consumer preferences and requirements. UUM Press 2023 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30127/1/JETH%2003%2000%202023%2099-116.pdf Abd Shukor, Suryati and Md Sharif, Norhafiza and Alwi, Mohamad Khairi and Nordin, Norhafizi (2023) Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia. Journal of Event, Tourism and Hospitality Studies (JETH), 3. pp. 99-116. ISSN 2805-4423 https://e-journal.uum.edu.my/index.php/jeth/article/view/20698 https://doi.org/10.32890/jeth2023.3.6 https://doi.org/10.32890/jeth2023.3.6 |
| spellingShingle | GV Recreation Leisure Abd Shukor, Suryati Md Sharif, Norhafiza Alwi, Mohamad Khairi Nordin, Norhafizi Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title | Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title_full | Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title_fullStr | Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title_full_unstemmed | Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title_short | Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia |
| title_sort | perception of online event ticket purchasing among young adults in malaysia |
| topic | GV Recreation Leisure |
| url | https://repo.uum.edu.my/id/eprint/30127/1/JETH%2003%2000%202023%2099-116.pdf https://doi.org/10.32890/jeth2023.3.6 |
| work_keys_str_mv | AT abdshukorsuryati perceptionofonlineeventticketpurchasingamongyoungadultsinmalaysia AT mdsharifnorhafiza perceptionofonlineeventticketpurchasingamongyoungadultsinmalaysia AT alwimohamadkhairi perceptionofonlineeventticketpurchasingamongyoungadultsinmalaysia AT nordinnorhafizi perceptionofonlineeventticketpurchasingamongyoungadultsinmalaysia |