Perception Of Online Event Ticket Purchasing Among Young Adults in Malaysia
Online shopping has ingrained itself within Malaysian society's contemporary lifestyle, with a particular emphasis on its prevalence among young adults. In contrast to traditional purchasing methods, the purchase of event tickets through online channels offers heightened convenience and time ef...
Main Authors: | , , , |
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Format: | Article |
Language: | English |
Published: |
UUM Press
2023
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/30127/1/JETH%2003%2000%202023%2099-116.pdf https://doi.org/10.32890/jeth2023.3.6 |