Comparative Analysis of Smartphone Preference Among Nigerian University Students
The study comparatively analysed university students’ preference for smartphone brands based on demographic profiles such as gender, age, and usage experience. The study also established whether a significant difference exists in students’ preference for three selected brands of smartphones. The stu...
Main Authors: | Adekunle, Simon Ayo, Dimowo, Oiza Lauren |
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Format: | Article |
Language: | English |
Published: |
Universiti Utara Malaysia Press
2023
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/30146/1/IJMS%2030%2002%202023%20501-522.pdf https://doi.org/10.32890/ijms2023.30.2.11 |
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