The Relationship between TQM, EO and Business Performance of SMEs: Mediating Role of Market Orientation

The Relationship between TQM, EO and Business Performance of SMEs: Mediating Role of Market Orientation

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Unprecedented challenges have become more intense in today’s globalized economy. The firms, that provide quality and innovative products, focus on cost reduction, emphasize on increased customer satisfaction, can survive and prosper well, and can exceed the other firms. Small and medium enterprises...

Bibliografske podrobnosti
Main Authors:	Jabeen, Rubina, Mahmood, Rosli
Format:	Article
Jezik:	English
Izdano:	UUM Press 2014
Teme:	HF Commerce
Online dostop:	https://repo.uum.edu.my/id/eprint/30301/1/IPBJ%2006%20SPECIAL%20ISSUE%202014%2077-93.pdf

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