An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry
The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer sa...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2014
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| Online Access: | https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf |
| _version_ | 1825806157857423360 |
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| author | Al Refai, Abdalla Nayef Mohd Noor, Nor Azila |
| author_facet | Al Refai, Abdalla Nayef Mohd Noor, Nor Azila |
| author_sort | Al Refai, Abdalla Nayef |
| collection | UUM |
| description | The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer satisfaction. The researchers collected data for this study from Malaysian Mobile Phone subscribers. Out of 112questionnaires that were distributed, only 103 were returned. This study confirmed the impact of perceived value on customer satisfaction of mobile phone users in Malaysia in conformity with the findings of previous researchers especially the resource-based view that regards the customer satisfaction as a competitive advantage source and long-term success for the organization. Finally, the last part of the paper discusses the findings and makes recommendations for the future researchers. |
| first_indexed | 2024-07-04T06:44:38Z |
| format | Article |
| id | uum-30304 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:44:38Z |
| publishDate | 2014 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-303042024-01-29T11:11:37Z https://repo.uum.edu.my/id/eprint/30304/ An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry Al Refai, Abdalla Nayef Mohd Noor, Nor Azila HF Commerce The purpose of this study is to study the relationship between perceived value and customer satisfaction in mobile phone market. In doing this, SPSS was employed as an approach to describe and analyze data while smart (PLS) was used to examine the relationship between perceived value and customer satisfaction. The researchers collected data for this study from Malaysian Mobile Phone subscribers. Out of 112questionnaires that were distributed, only 103 were returned. This study confirmed the impact of perceived value on customer satisfaction of mobile phone users in Malaysia in conformity with the findings of previous researchers especially the resource-based view that regards the customer satisfaction as a competitive advantage source and long-term success for the organization. Finally, the last part of the paper discusses the findings and makes recommendations for the future researchers. UUM Press 2014 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf Al Refai, Abdalla Nayef and Mohd Noor, Nor Azila (2014) An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry. International Postgraduate Business Journal (IPBJ), 6 (2). pp. 65-80. ISSN 2180-2416 https://e-journal.uum.edu.my/index.php/gbmr/article/view/16916 |
| spellingShingle | HF Commerce Al Refai, Abdalla Nayef Mohd Noor, Nor Azila An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title | An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title_full | An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title_fullStr | An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title_full_unstemmed | An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title_short | An Empirical Model of Perceived Value and Customer Satisfaction in Mobile Phone Market: An Empirical Investigation of the Mobile Phone Industry |
| title_sort | empirical model of perceived value and customer satisfaction in mobile phone market an empirical investigation of the mobile phone industry |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30304/1/IPBJ%2006%2002%202014%2065-80.pdf |
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