Successful Key Account Management: Antecedents and its Impact on the Organizational Performance of Garments Industry in Bangladesh
Key account management, which refers to serve the strategically important customers, has been acknowledged as an important seller-initiated strategy in business-to-business relationship that impacts profoundly on the organizational performance. The study will examine the relationship between success...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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UUM Press
2012
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| Online Access: | https://repo.uum.edu.my/id/eprint/30325/1/IPBJ%2004%2001%202012%2019-29.pdf |