Consumers’ Perceptions Towards Cell Phone Brand Preference: The Case of Bangladesh
Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding is essential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshi customers’ preferences for cell phone...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Utara Malaysia Press
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30376/1/IJMS%2031%2001%202024%20137-170.pdf https://doi.org/10.32890/ijms2024.31.1.6 |