Trends and Perceived Impact of Social Media as a Persuasive Technology for Business in Malaysia
Despite its popularity and wide recognition as an effective and persuasive technology in business, studies on the trends and impact of social media (SM) especially in the context of developing countries, have yet to be firmly established. As such, this study attempts to ascertain the trends and perc...
| Main Authors: | , , , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Malaysian Communications and Multimedia Commission (MCMC)
2014
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30379/1/MCMC_NMRCP_02_2014.pdf |