Exploring The Efficacy of Digital Meme Marketing Campaigns in Generating Leads Within the Generation Z Demographic
Quite recently, marketers have used memes because they entice customers’ attention. It serves as a means to have a dialogue between customers and companies. Some companies would even hire people to browse the internet for relevant memes. The emergence of Generation Z, who are digital natives, has br...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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UUM Press
2024
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/30434/1/JCIA%2003%2001%202024%2037-59.pdf https://doi.org/10.32890/jcia2024.3.1.3 |
