Service Quality and Customer Satisfaction: A Comparative Study of an Indian Public VS Private Bank
This study focuses on the service quality and customer satisfaction among the private and public sector banks in India. Today customers are supposed to have awareness about the financial services provided by the banking sector. An attempt has therefore, been made in this paper to quantify the awaren...
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| Format: | Article |
| Language: | English |
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Universiti Utara Malaysia Press
2013
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| Online Access: | https://repo.uum.edu.my/id/eprint/30521/1/MMJ%2017%2000%202013%2059-75.pdf |