HRD Corp’s Stakeholder Engagement Practices
Mr. Soffian holds the role of Senior Vice President in the Training Market Department of Human Resources. Over about 6 years, he has significantly contributed to the organization. His responsibility involves overseeing vital interactions between two distinct stakeholder categories—corporate entiti...
| Main Authors: | , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
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2023
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| Online Access: | https://repo.uum.edu.my/id/eprint/30598/1/8th%20ICSC%202023%2052-56.pdf |
| _version_ | 1825806213537857536 |
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| author | Tugiman, Nursafwah Ma’dan, Marfunizah Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun Sharipudin, Mohamad Noor Salehhuddin Mohammed Amin, Soffian |
| author_facet | Tugiman, Nursafwah Ma’dan, Marfunizah Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun Sharipudin, Mohamad Noor Salehhuddin Mohammed Amin, Soffian |
| author_sort | Tugiman, Nursafwah |
| collection | UUM |
| description | Mr. Soffian holds the role of Senior Vice President in the Training Market Department of Human
Resources. Over about 6 years, he has significantly contributed to the organization. His responsibility
involves overseeing vital interactions between two distinct stakeholder categories—corporate entities
and the community—within the training market sector. Specifically, Mr. Soffian is charged with
nurturing strong relationships with companies, persuading their active engagement as training
providers. Additionally, he undertakes the task of promoting complimentary training programs
accessible to all Malaysians, with a special focus on marginalized groups like B40 individuals and
persons with disabilities. This initiative aims to empower them with skills for employability and selfsufficiency.
However, our case study primarily examines his engagement with training providers, as
they constitute his main stakeholders. Mr. Soffian emerges as an exceptional choice for the pivotal role
vin this best practice case study, given his distinct expertise in adeptly managing stakeholder
engagement. This proficiency is especially pertinent to a government-linked company (GLC) dedicated
to achieving its corporate objectives. The study's relevance spans corporate communication, integrated
marketing communication, strategic corporate communication, and strategic integrated marketing
communication. |
| first_indexed | 2024-07-04T06:45:57Z |
| format | Conference or Workshop Item |
| id | uum-30598 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T06:45:57Z |
| publishDate | 2023 |
| record_format | eprints |
| spelling | uum-305982024-03-21T07:39:41Z https://repo.uum.edu.my/id/eprint/30598/ HRD Corp’s Stakeholder Engagement Practices Tugiman, Nursafwah Ma’dan, Marfunizah Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun Sharipudin, Mohamad Noor Salehhuddin Mohammed Amin, Soffian HF Commerce Mr. Soffian holds the role of Senior Vice President in the Training Market Department of Human Resources. Over about 6 years, he has significantly contributed to the organization. His responsibility involves overseeing vital interactions between two distinct stakeholder categories—corporate entities and the community—within the training market sector. Specifically, Mr. Soffian is charged with nurturing strong relationships with companies, persuading their active engagement as training providers. Additionally, he undertakes the task of promoting complimentary training programs accessible to all Malaysians, with a special focus on marginalized groups like B40 individuals and persons with disabilities. This initiative aims to empower them with skills for employability and selfsufficiency. However, our case study primarily examines his engagement with training providers, as they constitute his main stakeholders. Mr. Soffian emerges as an exceptional choice for the pivotal role vin this best practice case study, given his distinct expertise in adeptly managing stakeholder engagement. This proficiency is especially pertinent to a government-linked company (GLC) dedicated to achieving its corporate objectives. The study's relevance spans corporate communication, integrated marketing communication, strategic corporate communication, and strategic integrated marketing communication. 2023 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30598/1/8th%20ICSC%202023%2052-56.pdf Tugiman, Nursafwah and Ma’dan, Marfunizah and Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun and Sharipudin, Mohamad Noor Salehhuddin and Mohammed Amin, Soffian (2023) HRD Corp’s Stakeholder Engagement Practices. In: 8th International Case Study Conference, 30 August-1 September 2023, Ibis Melaka Hotel, Bandar Melaka, Malaysia. |
| spellingShingle | HF Commerce Tugiman, Nursafwah Ma’dan, Marfunizah Naim Nor Ahmad, Saidatul Nurul Hidayah Jannatun Sharipudin, Mohamad Noor Salehhuddin Mohammed Amin, Soffian HRD Corp’s Stakeholder Engagement Practices |
| title | HRD Corp’s Stakeholder Engagement Practices |
| title_full | HRD Corp’s Stakeholder Engagement Practices |
| title_fullStr | HRD Corp’s Stakeholder Engagement Practices |
| title_full_unstemmed | HRD Corp’s Stakeholder Engagement Practices |
| title_short | HRD Corp’s Stakeholder Engagement Practices |
| title_sort | hrd corp s stakeholder engagement practices |
| topic | HF Commerce |
| url | https://repo.uum.edu.my/id/eprint/30598/1/8th%20ICSC%202023%2052-56.pdf |
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