| Summary: | On one fine day in mid of November 2015, Yasneen Deanna, a CEO of Gold Galore Sdn Bhd,
is preparing justifications to support her stand to object her mother’s proposal to expand a new
branch in Sungai Petani. The idea to grow the business arise when one day her mother was
shopping at Jakel, Sungai Petani branch. Her mother noticed that Sungai Petani has a significant
potential market to expand the family business. There are huge crowds of Malay female
customers visiting Jakel and other textile shops around there. Her mother thought there would
be a huge market for Gold Galore too if they open a branch there. A couple weeks later, her
mother found an empty shop lot nearby and wanted to rent the premise for the business. Her
mother was very eager to expand their business and believe that Sungai Petani is the right place
and hope they can share the market for jewelry and gold related products. Even though her
mother realized that the company financial condition is not stable at this moment for a new
branch, she believed they could make more profit and increase the company sales through this
new branch. Then, her mother met the shop owner, Haji Sulaiman Ahmad and paid for the
deposit, a couple days after that. However, as the current CEO of the company, Yasneen Deanna
is not happy with her mother proposal to open a new branch in Sungai Petani because of their
company’s current financial condition, economic downturn and the current rate of gold price.
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