Gold Galore Sdn Bhd: To Expand or Not to Expand

On one fine day in mid of November 2015, Yasneen Deanna, a CEO of Gold Galore Sdn Bhd, is preparing justifications to support her stand to object her mother’s proposal to expand a new branch in Sungai Petani. The idea to grow the business arise when one day her mother was shopping at Jakel, Sunga...

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Main Authors: Sulaiman, Yaty, Abdul Rahman, Maria, Nik Mat, Nik Kamariah, Amin, Al Husin
Format: Conference or Workshop Item
Language:English
Published: 2022
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30674/1/7th%20ICSC%202022%2077-80.pdf
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author Sulaiman, Yaty
Abdul Rahman, Maria
Nik Mat, Nik Kamariah
Amin, Al Husin
author_facet Sulaiman, Yaty
Abdul Rahman, Maria
Nik Mat, Nik Kamariah
Amin, Al Husin
author_sort Sulaiman, Yaty
collection UUM
description On one fine day in mid of November 2015, Yasneen Deanna, a CEO of Gold Galore Sdn Bhd, is preparing justifications to support her stand to object her mother’s proposal to expand a new branch in Sungai Petani. The idea to grow the business arise when one day her mother was shopping at Jakel, Sungai Petani branch. Her mother noticed that Sungai Petani has a significant potential market to expand the family business. There are huge crowds of Malay female customers visiting Jakel and other textile shops around there. Her mother thought there would be a huge market for Gold Galore too if they open a branch there. A couple weeks later, her mother found an empty shop lot nearby and wanted to rent the premise for the business. Her mother was very eager to expand their business and believe that Sungai Petani is the right place and hope they can share the market for jewelry and gold related products. Even though her mother realized that the company financial condition is not stable at this moment for a new branch, she believed they could make more profit and increase the company sales through this new branch. Then, her mother met the shop owner, Haji Sulaiman Ahmad and paid for the deposit, a couple days after that. However, as the current CEO of the company, Yasneen Deanna is not happy with her mother proposal to open a new branch in Sungai Petani because of their company’s current financial condition, economic downturn and the current rate of gold price.
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spelling uum-306742024-04-02T09:12:53Z https://repo.uum.edu.my/id/eprint/30674/ Gold Galore Sdn Bhd: To Expand or Not to Expand Sulaiman, Yaty Abdul Rahman, Maria Nik Mat, Nik Kamariah Amin, Al Husin HF Commerce On one fine day in mid of November 2015, Yasneen Deanna, a CEO of Gold Galore Sdn Bhd, is preparing justifications to support her stand to object her mother’s proposal to expand a new branch in Sungai Petani. The idea to grow the business arise when one day her mother was shopping at Jakel, Sungai Petani branch. Her mother noticed that Sungai Petani has a significant potential market to expand the family business. There are huge crowds of Malay female customers visiting Jakel and other textile shops around there. Her mother thought there would be a huge market for Gold Galore too if they open a branch there. A couple weeks later, her mother found an empty shop lot nearby and wanted to rent the premise for the business. Her mother was very eager to expand their business and believe that Sungai Petani is the right place and hope they can share the market for jewelry and gold related products. Even though her mother realized that the company financial condition is not stable at this moment for a new branch, she believed they could make more profit and increase the company sales through this new branch. Then, her mother met the shop owner, Haji Sulaiman Ahmad and paid for the deposit, a couple days after that. However, as the current CEO of the company, Yasneen Deanna is not happy with her mother proposal to open a new branch in Sungai Petani because of their company’s current financial condition, economic downturn and the current rate of gold price. 2022 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/30674/1/7th%20ICSC%202022%2077-80.pdf Sulaiman, Yaty and Abdul Rahman, Maria and Nik Mat, Nik Kamariah and Amin, Al Husin (2022) Gold Galore Sdn Bhd: To Expand or Not to Expand. In: 7th International Case Study Conference, 13 - 15 September 2022, aia Hotel & Convention Centre, Terengganu, Malaysia.
spellingShingle HF Commerce
Sulaiman, Yaty
Abdul Rahman, Maria
Nik Mat, Nik Kamariah
Amin, Al Husin
Gold Galore Sdn Bhd: To Expand or Not to Expand
title Gold Galore Sdn Bhd: To Expand or Not to Expand
title_full Gold Galore Sdn Bhd: To Expand or Not to Expand
title_fullStr Gold Galore Sdn Bhd: To Expand or Not to Expand
title_full_unstemmed Gold Galore Sdn Bhd: To Expand or Not to Expand
title_short Gold Galore Sdn Bhd: To Expand or Not to Expand
title_sort gold galore sdn bhd to expand or not to expand
topic HF Commerce
url https://repo.uum.edu.my/id/eprint/30674/1/7th%20ICSC%202022%2077-80.pdf
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AT abdulrahmanmaria goldgaloresdnbhdtoexpandornottoexpand
AT nikmatnikkamariah goldgaloresdnbhdtoexpandornottoexpand
AT aminalhusin goldgaloresdnbhdtoexpandornottoexpand