Sycophant Curve Model and Pearson Correlation Coefficient: An Application to Behavioral Change in Nigeria

This study investigates the behavioural switch and relationship of people (associates) towards a transiting chief executive officer (CEO). During the tenure of a new CEO, the rate of patronage of different categories of people seeking political and economic relevance increases over time, but as the...

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Bibliographic Details
Main Authors: Okwonu, Friday Zinzendoff, Ahad, Nor Aishah, Zulkifli, Malina, Md Yusof, Zahayu
Format: Article
Language:English
Published: UMT Press 2024
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/30945/1/JSSM%2019%2003%202024%20102-109.pdf
http://doi.org/10.46754/jssm.2024.03.007
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Summary:This study investigates the behavioural switch and relationship of people (associates) towards a transiting chief executive officer (CEO). During the tenure of a new CEO, the rate of patronage of different categories of people seeking political and economic relevance increases over time, but as the CEO’s tenure wanes, the patronage behavioural pattern decreases. The sycophant curve model (SCM) was proposed to determine the behavioural pattern change of patronage at the onset and transitioning of the CEO tenure to a new CEO. The Pearson correlation coefficient (PCC) was also investigated. The results revealed that during the tenure of any CEO, the associate behaviour is increasingly positive, while during the transitioning period and beyond, the rate of the behavioural switch by associates decreases gradually. The PCC (rp = 0.9966) affirmed a strong positive relationship between the CEO and associates for four years. Meanwhile, rp = –0.9966, indicating a strong negative behavioural switch between the CEO and associates after four years of transition and beyond. This study demonstrated that during the tenure of any CEO, the behavioural switch of the associates towards the CEO is extremely minimal and gradually increases after the transition period and beyond