Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception
Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from badvertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UUM Press
2024
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31211/1/IJMS%2031%2002%202024%20469-498.pdf https://doi.org/10.32890/ijms2024.31.2.4 |
| _version_ | 1825806316473417728 |
|---|---|
| author | Ramish, Muhammad Sufyan Ansari, Junaid Saraih, Ummi Naiemah Suanda, Julianawati Ahmed, Shiraz |
| author_facet | Ramish, Muhammad Sufyan Ansari, Junaid Saraih, Ummi Naiemah Suanda, Julianawati Ahmed, Shiraz |
| author_sort | Ramish, Muhammad Sufyan |
| collection | UUM |
| description | Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from badvertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty, there is a lack of studies focusing on the mediating role of corporate trust, corporate image, and perceived deception in relation to customer loyalty. Household consumers were chosen as the target population due to their exposure to advertisements. A sample of 250 individuals participated in this study. Smart PLS was used for data analysis. This study confirms that perceived deception, corporate trust and corporate image play a significant mediating role in establishing customer loyalty. The findings of this study can assist marketers in developing new designs and strategies that do not mislead customers. It will also help marketers to identify the factors that should be considered when designing advertisements |
| first_indexed | 2024-10-01T01:44:03Z |
| format | Article |
| id | uum-31211 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-10-01T01:44:03Z |
| publishDate | 2024 |
| publisher | UUM Press |
| record_format | eprints |
| spelling | uum-312112024-08-06T07:48:25Z https://repo.uum.edu.my/id/eprint/31211/ Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception Ramish, Muhammad Sufyan Ansari, Junaid Saraih, Ummi Naiemah Suanda, Julianawati Ahmed, Shiraz HB Economic Theory Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from badvertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty, there is a lack of studies focusing on the mediating role of corporate trust, corporate image, and perceived deception in relation to customer loyalty. Household consumers were chosen as the target population due to their exposure to advertisements. A sample of 250 individuals participated in this study. Smart PLS was used for data analysis. This study confirms that perceived deception, corporate trust and corporate image play a significant mediating role in establishing customer loyalty. The findings of this study can assist marketers in developing new designs and strategies that do not mislead customers. It will also help marketers to identify the factors that should be considered when designing advertisements UUM Press 2024 Article PeerReviewed application/pdf en cc4_by https://repo.uum.edu.my/id/eprint/31211/1/IJMS%2031%2002%202024%20469-498.pdf Ramish, Muhammad Sufyan and Ansari, Junaid and Saraih, Ummi Naiemah and Suanda, Julianawati and Ahmed, Shiraz (2024) Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception. International Journal of Management Studies (IJMS), 31 (2). pp. 469-498. ISSN 2180-2467 https://e-journal.uum.edu.my/index.php/ijms/article/view/17005 https://doi.org/10.32890/ijms2024.31.2.4 https://doi.org/10.32890/ijms2024.31.2.4 |
| spellingShingle | HB Economic Theory Ramish, Muhammad Sufyan Ansari, Junaid Saraih, Ummi Naiemah Suanda, Julianawati Ahmed, Shiraz Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title | Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title_full | Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title_fullStr | Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title_full_unstemmed | Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title_short | Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception |
| title_sort | linking corporate trust corporate image and customer loyalty the mediating role of perceived deception |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/31211/1/IJMS%2031%2002%202024%20469-498.pdf https://doi.org/10.32890/ijms2024.31.2.4 |
| work_keys_str_mv | AT ramishmuhammadsufyan linkingcorporatetrustcorporateimageandcustomerloyaltythemediatingroleofperceiveddeception AT ansarijunaid linkingcorporatetrustcorporateimageandcustomerloyaltythemediatingroleofperceiveddeception AT saraihumminaiemah linkingcorporatetrustcorporateimageandcustomerloyaltythemediatingroleofperceiveddeception AT suandajulianawati linkingcorporatetrustcorporateimageandcustomerloyaltythemediatingroleofperceiveddeception AT ahmedshiraz linkingcorporatetrustcorporateimageandcustomerloyaltythemediatingroleofperceiveddeception |