Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception

Linking Corporate Trust, Corporate Image, and Customer Loyalty: The Mediating Role of Perceived Deception

Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from badvertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty...

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Bibliographic Details
Main Authors: Ramish, Muhammad Sufyan, Ansari, Junaid, Saraih, Ummi Naiemah, Suanda, Julianawati, Ahmed, Shiraz
Format: Article
Language:English
Published: UUM Press 2024
Subjects:
HB Economic Theory
Online Access:https://repo.uum.edu.my/id/eprint/31211/1/IJMS%2031%2002%202024%20469-498.pdf
https://doi.org/10.32890/ijms2024.31.2.4

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