| Summary: | This study has investigated Cash Waqf giving behavior among Muslim donors based on the Theory of Planned Behavior (TPB). A survey was conducted on 370 Muslim donors working in government and private agencies/institutions located in Selangor DarulEhsan, Malaysia. The Data was analyzed using Structural Equation Modeling (SEM). The results indicate that attitude, subjective norm, perceived behavioral control and intention are instrumental in determining Cash Waqf giving behavior among the sampled Muslim donors. Insights from this research are of particular importance to Mutawallis in understanding Cash Waqf giving behaviour among Muslim donors and, hence, helping them to enhance their fundraising strategies and marketing plans. Suggestions for future research are provided accordingly
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