Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812

This research investigated the problems faced by Bumiputera halal entrepreneurs, which has caused alarm due to low involvement in the business segment. Only 30% of halal entrepreneurs are Bumiputera, raising concern among all stakeholders. The main objectives of this research were to determine the r...

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Main Authors: Ismail, Noor Azizi, Mohamed Ismail, Risyawati, Mustafar, Mastora, Othman, Siti Norezam
Format: Monograph
Language:English
Published: UUM
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31513/1/13812.pdf
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author Ismail, Noor Azizi
Mohamed Ismail, Risyawati
Mustafar, Mastora
Othman, Siti Norezam
author_facet Ismail, Noor Azizi
Mohamed Ismail, Risyawati
Mustafar, Mastora
Othman, Siti Norezam
author_sort Ismail, Noor Azizi
collection UUM
description This research investigated the problems faced by Bumiputera halal entrepreneurs, which has caused alarm due to low involvement in the business segment. Only 30% of halal entrepreneurs are Bumiputera, raising concern among all stakeholders. The main objectives of this research were to determine the reason for such low involvement, to determine the common denominators that served as barriers that hinder Bumiputera entrepreneurs, and what constitutes a successful Bumiputera halal entrepreneur. This research was done qualitatively, through structured interviews of local halal entrepreneurs. The findings showed that, among others business opportunity, risk, value creation, business profit, and religiosity are among the motives driving the involvement in the halal business. However, supply chain risk, brand recognition, and dependence on governmental aids are among hindrances identified to cause problems to halal entrepreneurs. This study also identified several characteristics that are common among successful Bumiputera entrepreneurs such as confidence, altruistic motivation, visionary, passionate, and pragmatic decision-makers. The findings of this research indicated a new contribution which was religiosity as part of the entrepreneurial mindset among halal business entrepreneurs in comparison with other entrepreneurs. The newly improved model is hoped to serve stakeholders in the halal business ecosystem especially the policymakers in focusing on making better initiative and development programs for entrepreneurs keen in joining the niche area
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spelling uum-315132024-11-18T09:17:23Z https://repo.uum.edu.my/id/eprint/31513/ Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812 Ismail, Noor Azizi Mohamed Ismail, Risyawati Mustafar, Mastora Othman, Siti Norezam HB Economic Theory This research investigated the problems faced by Bumiputera halal entrepreneurs, which has caused alarm due to low involvement in the business segment. Only 30% of halal entrepreneurs are Bumiputera, raising concern among all stakeholders. The main objectives of this research were to determine the reason for such low involvement, to determine the common denominators that served as barriers that hinder Bumiputera entrepreneurs, and what constitutes a successful Bumiputera halal entrepreneur. This research was done qualitatively, through structured interviews of local halal entrepreneurs. The findings showed that, among others business opportunity, risk, value creation, business profit, and religiosity are among the motives driving the involvement in the halal business. However, supply chain risk, brand recognition, and dependence on governmental aids are among hindrances identified to cause problems to halal entrepreneurs. This study also identified several characteristics that are common among successful Bumiputera entrepreneurs such as confidence, altruistic motivation, visionary, passionate, and pragmatic decision-makers. The findings of this research indicated a new contribution which was religiosity as part of the entrepreneurial mindset among halal business entrepreneurs in comparison with other entrepreneurs. The newly improved model is hoped to serve stakeholders in the halal business ecosystem especially the policymakers in focusing on making better initiative and development programs for entrepreneurs keen in joining the niche area UUM Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31513/1/13812.pdf Ismail, Noor Azizi and Mohamed Ismail, Risyawati and Mustafar, Mastora and Othman, Siti Norezam Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812. Project Report. UUM. (Submitted)
spellingShingle HB Economic Theory
Ismail, Noor Azizi
Mohamed Ismail, Risyawati
Mustafar, Mastora
Othman, Siti Norezam
Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title_full Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title_fullStr Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title_full_unstemmed Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title_short Phenotyping the Halal Entrepreneur Exploring the Malaise Involvement of Bumiputera Entrepreneurs in Halal Business (S/O 13812
title_sort phenotyping the halal entrepreneur exploring the malaise involvement of bumiputera entrepreneurs in halal business s o 13812
topic HB Economic Theory
url https://repo.uum.edu.my/id/eprint/31513/1/13812.pdf
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