The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803)
| Main Authors: | , |
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| Format: | Monograph |
| Language: | English |
| Published: |
UUM
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf |
| _version_ | 1824451164440100864 |
|---|---|
| author | Mijan, Rohana Abdullah, Noor Aziah |
| author_facet | Mijan, Rohana Abdullah, Noor Aziah |
| author_sort | Mijan, Rohana |
| collection | UUM |
| first_indexed | 2025-02-19T02:30:17Z |
| format | Monograph |
| id | uum-31586 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2025-02-19T02:30:17Z |
| publisher | UUM |
| record_format | eprints |
| spelling | uum-315862024-11-18T15:18:05Z https://repo.uum.edu.my/id/eprint/31586/ The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) Mijan, Rohana Abdullah, Noor Aziah T Technology (General) UUM Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf Mijan, Rohana and Abdullah, Noor Aziah The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803). Project Report. UUM. (Submitted) |
| spellingShingle | T Technology (General) Mijan, Rohana Abdullah, Noor Aziah The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_full | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_fullStr | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_full_unstemmed | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_short | The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803) |
| title_sort | role of digital branding in enhancing the brand equity performance a case study of les copaque production s o 14803 |
| topic | T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf |
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