The Role of Digital Branding in Enhancing the Brand Equity Performance: A Case Study of Les' Copaque Production (S/O 14803)
Main Authors: | Mijan, Rohana, Abdullah, Noor Aziah |
---|---|
Format: | Monograph |
Language: | English |
Published: |
UUM
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/31586/1/14803_TC.pdf |
Similar Items
-
Navigating the digital landscape: evaluating the impacts of digital IMC on building and maintaining destination brand equity
by: Qi, Meng, et al.
Published: (2024) -
Branding proposal for Blossomz : a case study of brand building and brand management
by: Pan, Jing, et al.
Published: (2008) -
Brand equity as a predictor of market share.
by: Lim, Daphne Lian Eng., et al.
Published: (2008) -
Measuring employer brand equity : a study on the banking and finance industry.
by: Tan, Felicia Gloria Xing Mei., et al.
Published: (2011) -
Impact of internal branding and corporate culture on employee brand support and the role of corporate identity as mediator
by: Razak, Muhammad Nur Fitri
Published: (2022)