Developing Online Opinion Leaders Model in the Health Promotion Digital Era (S/O: 14598)
In today’s media landscape, health opinion leaders are those who can make strong influence to the public, by posting and reposting health information through online platforms. However, many researchers are still uncertain if the opinion leader concept of health can be applied to the new media enviro...
Main Authors: | Lynn-Sze, Joyce Cheah, Ahmad, Mohd Khairie, Yusof, Norhafezah, Kamaruddin, Azlina |
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Format: | Monograph |
Language: | English |
Published: |
UUM
2021
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/31665/1/14598.pdf |
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