Formulation of A New Product Development Process Innovation Framework for Malaysian SMEs

Effective managing process innovation of the new product development is important. The importance of the process innovation lies in the fact that effective implementing process innovation for new product development activities can contribute directly to the success of a new product. Besides able to...

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Bibliographic Details
Main Authors: Abu, Noor Hidayah, Mansor, Mohd Fitri
Format: Article
Language:English
Published: American Scientific Publishers 2017
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31672/1/ASL%2023%209%208473-8478%202017.pdf