The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan

Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical...

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Main Authors: Tariq, Tamoor Ali, Mad Lazim, Halim, Iteng, Rosman
Format: Article
Language:English
Published: ACS Publisher 2021
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf
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author Tariq, Tamoor Ali
Mad Lazim, Halim
Iteng, Rosman
author_facet Tariq, Tamoor Ali
Mad Lazim, Halim
Iteng, Rosman
author_sort Tariq, Tamoor Ali
collection UUM
description Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performa
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spelling uum-317672025-01-06T15:25:48Z https://repo.uum.edu.my/id/eprint/31767/ The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan Tariq, Tamoor Ali Mad Lazim, Halim Iteng, Rosman HD Industries. Land use. Labor HD28 Management. Industrial Management Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical framework for this study is deduce from the dynamic capability view theory. However, current empirical study investigates the relationship between product innovation, technology orientation, and firm performance. The data was collected from 381 manufacturing SMEs of Punjab, Pakistan, and analyzed using PLS-SEM 3.0. The finding of this empirical study suggests that product innovation and technology orientation have positive influence on a firm’s performa ACS Publisher 2021 Article PeerReviewed application/pdf en cc4_by_nc https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf Tariq, Tamoor Ali and Mad Lazim, Halim and Iteng, Rosman (2021) The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan. South Asian Journal of Social Sciences and Humanities, 2 (2). pp. 156-171. ISSN ISSN: 2582-7065 https://acspublisher.com/journals/index.php/sajssh/issue/view/19
spellingShingle HD Industries. Land use. Labor
HD28 Management. Industrial Management
Tariq, Tamoor Ali
Mad Lazim, Halim
Iteng, Rosman
The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_full The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_fullStr The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_full_unstemmed The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_short The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
title_sort effect of product innovation and technology orientation on the firm performance evidence from the manufacturing small and medium enterprises of pakistan
topic HD Industries. Land use. Labor
HD28 Management. Industrial Management
url https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf
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