The Effect of Product Innovation and Technology orientation on the Firm Performance. Evidence from the manufacturing Small and Medium Enterprises of Pakistan
Product innovation (PDI) and technology orientation (TO) are well-known dynamic capabilities. Such capabilities aid the firms to cater the customer demand and sustainable growth. Moreover, the performance of manufacturing SMEs in Pakistan yet to receive adequate empirical attention. The theoretical...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
ACS Publisher
2021
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/31767/1/SAJSSH%2002%2002%202021%20156-171.pdf |