Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281)
The study focuses on examining the effects of service quality, perceived value and trust on destination loyalty and intention to revisit amongst international tourists in Malaysia, in which a survey was conducted to collect data from the targeted population. The targeted population of this study com...
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| Format: | Monograph |
| Language: | English |
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UUM
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/31906/1/13281.pdf |
| _version_ | 1824451212663062528 |
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| author | Nadarajah, Gunalan |
| author_facet | Nadarajah, Gunalan |
| author_sort | Nadarajah, Gunalan |
| collection | UUM |
| description | The study focuses on examining the effects of service quality, perceived value and trust on destination loyalty and intention to revisit amongst international tourists in Malaysia, in which a survey was conducted to collect data from the targeted population. The targeted population of this study comprises of international tourists during festivals in Malaysia. Festivals included for the study are only the ones organized by Tourism Malaysia in 2016 thus population consists of international tourists who visited festivals organized by Tourism Malaysia in 2016. Selected respondents were 20 years old and above. This is to ensure the accuracy and maturity of responses acquired. |
| first_indexed | 2025-02-19T02:31:03Z |
| format | Monograph |
| id | uum-31906 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2025-02-19T02:31:03Z |
| publishDate | 2020 |
| publisher | UUM |
| record_format | eprints |
| spelling | uum-319062025-01-16T11:44:57Z https://repo.uum.edu.my/id/eprint/31906/ Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) Nadarajah, Gunalan HV Social pathology. Social and public welfare The study focuses on examining the effects of service quality, perceived value and trust on destination loyalty and intention to revisit amongst international tourists in Malaysia, in which a survey was conducted to collect data from the targeted population. The targeted population of this study comprises of international tourists during festivals in Malaysia. Festivals included for the study are only the ones organized by Tourism Malaysia in 2016 thus population consists of international tourists who visited festivals organized by Tourism Malaysia in 2016. Selected respondents were 20 years old and above. This is to ensure the accuracy and maturity of responses acquired. UUM 2020 Monograph NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/31906/1/13281.pdf Nadarajah, Gunalan (2020) Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281). Project Report. UUM, Sintok. (Submitted) |
| spellingShingle | HV Social pathology. Social and public welfare Nadarajah, Gunalan Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title | Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title_full | Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title_fullStr | Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title_full_unstemmed | Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title_short | Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281) |
| title_sort | do tourists prefer malaysia as preferred festivity location effect of service quality preceived value and trust on destination loyalty and intention to revisit s o 13281 |
| topic | HV Social pathology. Social and public welfare |
| url | https://repo.uum.edu.my/id/eprint/31906/1/13281.pdf |
| work_keys_str_mv | AT nadarajahgunalan dotouristsprefermalaysiaaspreferredfestivitylocationeffectofservicequalitypreceivedvalueandtrustondestinationloyaltyandintentiontorevisitso13281 |