Do Tourists Prefer Malaysia as Preferred Festivity Location? Effect of Service Quality, Preceived Value and Trust on Destination Loyalty and Intention to Revisit (S/O 13281)
The study focuses on examining the effects of service quality, perceived value and trust on destination loyalty and intention to revisit amongst international tourists in Malaysia, in which a survey was conducted to collect data from the targeted population. The targeted population of this study com...
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| Format: | Monograph |
| Language: | English |
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UUM
2020
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| Online Access: | https://repo.uum.edu.my/id/eprint/31906/1/13281.pdf |