The determinants of online hotel reservations among university staffs
To compete in the current business environment, hoteliers need to cut down their distribution costs and adopt the electronic distribution channels such as the Internet.However, Malaysian hotels have been relatively slow in adapting this due to the current preference of using traditional method of ro...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IBIMA Publishing
2008
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/3502/1/A1.pdf |
| _version_ | 1803624673948205056 |
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| author | Abu Bakar, Abdul Rahim Hashim, Fariza |
| author_facet | Abu Bakar, Abdul Rahim Hashim, Fariza |
| author_sort | Abu Bakar, Abdul Rahim |
| collection | UUM |
| description | To compete in the current business environment, hoteliers need to cut down their distribution costs and adopt the electronic distribution channels such as the Internet.However, Malaysian hotels have been relatively slow in adapting this due to the current preference of using traditional method of room reservation by hotel patrons. Based from the literature review of the Internet users, a public university was chosen to represent one of the profiles of Internet users.A sample of 193 respondents was collected and the findings indicated that profiles conformed to previous studies.In adopting online reservation, online “bookers” would look for fast, reliable and convenient system. Price is a key motivator to purchase online. The findings are important in encouraging more hoteliers to adopt and implement online hotel reservations as part of their main sales mechanism. |
| first_indexed | 2024-07-04T05:22:07Z |
| format | Article |
| id | uum-3502 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:22:07Z |
| publishDate | 2008 |
| publisher | IBIMA Publishing |
| record_format | dspace |
| spelling | uum-35022016-04-26T01:06:47Z https://repo.uum.edu.my/id/eprint/3502/ The determinants of online hotel reservations among university staffs Abu Bakar, Abdul Rahim Hashim, Fariza T Technology (General) To compete in the current business environment, hoteliers need to cut down their distribution costs and adopt the electronic distribution channels such as the Internet.However, Malaysian hotels have been relatively slow in adapting this due to the current preference of using traditional method of room reservation by hotel patrons. Based from the literature review of the Internet users, a public university was chosen to represent one of the profiles of Internet users.A sample of 193 respondents was collected and the findings indicated that profiles conformed to previous studies.In adopting online reservation, online “bookers” would look for fast, reliable and convenient system. Price is a key motivator to purchase online. The findings are important in encouraging more hoteliers to adopt and implement online hotel reservations as part of their main sales mechanism. IBIMA Publishing 2008 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/3502/1/A1.pdf Abu Bakar, Abdul Rahim and Hashim, Fariza (2008) The determinants of online hotel reservations among university staffs. Communications of the IBIMA, 4. pp. 13-21. ISSN 1943-7765 http://www.ibimapublishing.com/journals/CIBIMA/volume4/v4n3.pdf |
| spellingShingle | T Technology (General) Abu Bakar, Abdul Rahim Hashim, Fariza The determinants of online hotel reservations among university staffs |
| title | The determinants of online hotel reservations among university staffs |
| title_full | The determinants of online hotel reservations among university staffs |
| title_fullStr | The determinants of online hotel reservations among university staffs |
| title_full_unstemmed | The determinants of online hotel reservations among university staffs |
| title_short | The determinants of online hotel reservations among university staffs |
| title_sort | determinants of online hotel reservations among university staffs |
| topic | T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/3502/1/A1.pdf |
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