Competitive advantage through internal perception of organizational culture
Current business environment has become more complicated and advanced. Therefore, an organization should sustain its competitive advantage to ensure the business survival. An organization may enhance its business competitive advantage through their employees. This paper attempts to discuss relations...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/3504/1/M2.pdf |
| _version_ | 1825740159098814464 |
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| author | Mohd Isa, Mohd Faizal Zainal, Arifin Abdul Aziz, Fazli Shah Wan Mohd Noor, Wan Shakizah Daud, Zulkiflee Masnan, Maz Jamilah |
| author_facet | Mohd Isa, Mohd Faizal Zainal, Arifin Abdul Aziz, Fazli Shah Wan Mohd Noor, Wan Shakizah Daud, Zulkiflee Masnan, Maz Jamilah |
| author_sort | Mohd Isa, Mohd Faizal |
| collection | UUM |
| description | Current business environment has become more complicated and advanced. Therefore, an organization should sustain its competitive advantage to ensure the business survival. An organization may enhance its business competitive advantage through their employees. This paper attempts to discuss relationship between the internal perceptions of organizational culture and strategic human resource management. A cross-sectional survey was performed to identify the current scenario of internal perception among 187 employees in Malaysian broadcasting industry. Research results showed that there were different means score in each dimension of the studied organizational culture and strategic human resource management.There exist significance correlations and regressions among the variables. The research findings suggest that the relationship between organizational culture and strategic human resource management influence the competitive advantage of the Malaysia broadcasting industry. |
| first_indexed | 2024-07-04T05:22:08Z |
| format | Conference or Workshop Item |
| id | uum-3504 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:22:08Z |
| publishDate | 2010 |
| record_format | eprints |
| spelling | uum-35042016-12-07T00:52:58Z https://repo.uum.edu.my/id/eprint/3504/ Competitive advantage through internal perception of organizational culture Mohd Isa, Mohd Faizal Zainal, Arifin Abdul Aziz, Fazli Shah Wan Mohd Noor, Wan Shakizah Daud, Zulkiflee Masnan, Maz Jamilah HB Economic Theory Current business environment has become more complicated and advanced. Therefore, an organization should sustain its competitive advantage to ensure the business survival. An organization may enhance its business competitive advantage through their employees. This paper attempts to discuss relationship between the internal perceptions of organizational culture and strategic human resource management. A cross-sectional survey was performed to identify the current scenario of internal perception among 187 employees in Malaysian broadcasting industry. Research results showed that there were different means score in each dimension of the studied organizational culture and strategic human resource management.There exist significance correlations and regressions among the variables. The research findings suggest that the relationship between organizational culture and strategic human resource management influence the competitive advantage of the Malaysia broadcasting industry. 2010 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/3504/1/M2.pdf Mohd Isa, Mohd Faizal and Zainal, Arifin and Abdul Aziz, Fazli Shah and Wan Mohd Noor, Wan Shakizah and Daud, Zulkiflee and Masnan, Maz Jamilah (2010) Competitive advantage through internal perception of organizational culture. In: International Conference on Business and Economic Research (ICBER 2010), 15-16 March 2010, Hilton Hotel, Kuching Sarawak. (Unpublished) http://www.internationalconference.com.my/proceeding/icber2010_proceeding/PAPER_212_CompetitiveAdvantage.pdf |
| spellingShingle | HB Economic Theory Mohd Isa, Mohd Faizal Zainal, Arifin Abdul Aziz, Fazli Shah Wan Mohd Noor, Wan Shakizah Daud, Zulkiflee Masnan, Maz Jamilah Competitive advantage through internal perception of organizational culture |
| title | Competitive advantage through internal perception of organizational culture |
| title_full | Competitive advantage through internal perception of organizational culture |
| title_fullStr | Competitive advantage through internal perception of organizational culture |
| title_full_unstemmed | Competitive advantage through internal perception of organizational culture |
| title_short | Competitive advantage through internal perception of organizational culture |
| title_sort | competitive advantage through internal perception of organizational culture |
| topic | HB Economic Theory |
| url | https://repo.uum.edu.my/id/eprint/3504/1/M2.pdf |
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