The relationship between product cues, attitude towards brand and purchase intention of automobiles
The varying characteristics reflective of the actual diversity in how intentions are conducted have found that intentions are significantly better predictors of purchase behavior for existing products and for durable than for non-durable products. These results are remarkable because in practice, in...
Main Authors: | Hashim, Noor Azmi, Mohammad, Osman, Mustafa, Munauwar |
---|---|
Format: | Conference or Workshop Item |
Language: | English |
Published: |
2011
|
Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/3586/1/N.pdf |
Similar Items
-
The impact of product cues and brand attitude towards purchase intention of automobiles
by: Hashim, Noor Azmi, et al.
Published: (2014) -
The impact of product cues and attitude towards brand towards purchase intention of automobiles
by: Hashim, Noor Azmi, et al.
Published: (2014) -
Purchase Intention Of Distance Learning Student Towards Proton Brand's Car : Product Cues, Attitude And Ethnocentrism.
by: Hashim, Noor Azmi
Published: (2008) -
Consumers’ attitudes towards purchase intention for local brand automobiles manufactured in Malaysia
by: Chinedu, Anyanwu Hilary, et al.
Published: (2021) -
The Impact Of Source Credibility On Yemeni Male Consumers' Attitudes Toward Print Advertisement, Brand Attitudes And Purchase Intention Of Head Cover Product : The Moderating Role Of Brand Familiarity.
by: Abdulmajid, Methaq Ahmed
Published: (2009)