Applying Islamic market-oriented cultural model to sensitize strategies towards global customers, competitors, and environment
Purpose – The purpose of this conceptual paper is to attempt to introduce an Islamic market oriented cultural model to illustrate the role of market orientation within an Islamic culture. Design/methodology/approach – The paper proposes an Islamic-based view of a market-oriented cultural model that...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Group Publishing Limited
2010
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/3668/1/NH.pdf |