Case 1: Bumpy ride on EL7
Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry for transporting people and goods via rail throughout Malaysia since 1948. The transportation company, which will reach its 57th anniversary this year, is now plagued with several serious problems that a...
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| Format: | Book Section |
| Jezik: | English |
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Research and Innovation Management Centre (RIMC)
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| Online dostop: | https://repo.uum.edu.my/id/eprint/4056/1/Ku_Ruhana%2C_Che_Su_%26_Norliza_Katuk.pdf |
| _version_ | 1825740258616016896 |
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| author | Ku-Mahamud, Ku Ruhana Mustaffa, Che Su Katuk, Norliza |
| author_facet | Ku-Mahamud, Ku Ruhana Mustaffa, Che Su Katuk, Norliza |
| author_sort | Ku-Mahamud, Ku Ruhana |
| collection | UUM |
| description | Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry for transporting people and goods via rail throughout Malaysia since 1948. The transportation company, which will reach its 57th anniversary this year, is now plagued with several serious problems that arise due to its inability to respond to the evolving market environment and customer demands. Problems, such as recent hikes in fuel prices, would have a direct impact on KTMB’s transporting operations. KTMB needs to also address its negative public image due to its inefficiency and current low capacity, especially with its intercity services. In addition, shortage of skilled staff, as well as old inventories and resources such as coaches and old tracks, are also hampering KTMB in its quest to improve itself and meet future demands. With the burgeoning of other modes of transportation, such as the low budget air carrier AirAsia, and modern comfortable buses that move people along the efficient highways of Malaysia, KTMB is indeed, in need of fast solutions to face its stiff competitors if it wants to remain a key player in the Malaysian transportation industry. |
| first_indexed | 2024-07-04T05:23:42Z |
| format | Book Section |
| id | uum-4056 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:23:42Z |
| publisher | Research and Innovation Management Centre (RIMC) |
| record_format | eprints |
| spelling | uum-40562013-01-21T00:58:41Z https://repo.uum.edu.my/id/eprint/4056/ Case 1: Bumpy ride on EL7 Ku-Mahamud, Ku Ruhana Mustaffa, Che Su Katuk, Norliza HE Transportation and Communications Keretapi Tanah Melayu Berhad (KTMB) has been Malaysia’s sole key player in the logistic industry for transporting people and goods via rail throughout Malaysia since 1948. The transportation company, which will reach its 57th anniversary this year, is now plagued with several serious problems that arise due to its inability to respond to the evolving market environment and customer demands. Problems, such as recent hikes in fuel prices, would have a direct impact on KTMB’s transporting operations. KTMB needs to also address its negative public image due to its inefficiency and current low capacity, especially with its intercity services. In addition, shortage of skilled staff, as well as old inventories and resources such as coaches and old tracks, are also hampering KTMB in its quest to improve itself and meet future demands. With the burgeoning of other modes of transportation, such as the low budget air carrier AirAsia, and modern comfortable buses that move people along the efficient highways of Malaysia, KTMB is indeed, in need of fast solutions to face its stiff competitors if it wants to remain a key player in the Malaysian transportation industry. Research and Innovation Management Centre (RIMC) Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/4056/1/Ku_Ruhana%2C_Che_Su_%26_Norliza_Katuk.pdf Ku-Mahamud, Ku Ruhana and Mustaffa, Che Su and Katuk, Norliza Case 1: Bumpy ride on EL7. In: Case study on management. Research and Innovation Management Centre (RIMC), Sintok, pp. 1-25. ISBN 978-983-2078-41-8 |
| spellingShingle | HE Transportation and Communications Ku-Mahamud, Ku Ruhana Mustaffa, Che Su Katuk, Norliza Case 1: Bumpy ride on EL7 |
| title | Case 1: Bumpy ride on EL7 |
| title_full | Case 1: Bumpy ride on EL7 |
| title_fullStr | Case 1: Bumpy ride on EL7 |
| title_full_unstemmed | Case 1: Bumpy ride on EL7 |
| title_short | Case 1: Bumpy ride on EL7 |
| title_sort | case 1 bumpy ride on el7 |
| topic | HE Transportation and Communications |
| url | https://repo.uum.edu.my/id/eprint/4056/1/Ku_Ruhana%2C_Che_Su_%26_Norliza_Katuk.pdf |
| work_keys_str_mv | AT kumahamudkuruhana case1bumpyrideonel7 AT mustaffachesu case1bumpyrideonel7 AT katuknorliza case1bumpyrideonel7 |