Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs
Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust...
| Main Authors: | , , , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4227/1/Paper_69.pdf |
| _version_ | 1825740287041863680 |
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| author | Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah |
| author_facet | Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah |
| author_sort | Hassan, Syahida |
| collection | UUM |
| description | Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes. |
| first_indexed | 2024-07-04T05:24:13Z |
| format | Conference or Workshop Item |
| id | uum-4227 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:24:13Z |
| publishDate | 2011 |
| record_format | eprints |
| spelling | uum-42272020-11-04T02:24:08Z https://repo.uum.edu.my/id/eprint/4227/ Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah HF Commerce T Technology (General) Since 2007, the use of blog as an e-commerce site has become popular in Malaysia. As more people are connected to the Internet through faster connection, significant changes can be seen in e-commerce usage. Nonetheless trust remains a major issue in this model. One of the web trust process is trust in the information displayed on the e-commerce site. Information displayed on the blog is believed to be one of the important factors to gain the consumer trust. This paper is a preliminary study particularly focusing on the use of information to establish trust in Malaysia ecommerce blogs. Samples of 100 Malaysia e-commerce blogs were studied to identify the information that is shared by the owner of respective e-commerce blogs.Descriptive statistic will be used to discuss the finding. Findings from this paper can be used as a guideline for entrepreneurs whom intend to use blogs for e-commerce purposes. 2011-06 Conference or Workshop Item PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/4227/1/Paper_69.pdf Hassan, Syahida and Zambri, Suzana and Kasiran, Mohd Khairudin and Mahli, Mohamad Tarmidi and Abd Ghani, Nor Farzana and Muhammad, Muziah (2011) Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs. In: 16th International Business Information Management Association Conference, 29-30 June 2011, Kuala Lumpur, Malaysia. http://www.ibima.org/MY2011/ |
| spellingShingle | HF Commerce T Technology (General) Hassan, Syahida Zambri, Suzana Kasiran, Mohd Khairudin Mahli, Mohamad Tarmidi Abd Ghani, Nor Farzana Muhammad, Muziah Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title | Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title_full | Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title_fullStr | Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title_full_unstemmed | Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title_short | Establishing trust through quality content: A preliminary study of Malaysia e-commerce blogs |
| title_sort | establishing trust through quality content a preliminary study of malaysia e commerce blogs |
| topic | HF Commerce T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/4227/1/Paper_69.pdf |
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