Franchisee failures in Malaysia: Contribution of financial and non-financial factors
From the literature, there are 13 factors discussed to be contributed to the franchisee failure, which could be categorized into two categories, non-financial and financial factors. The non-financial factors consisted of nine factors and financial factors consisted of four factors. The non-financial...
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Conference or Workshop Item |
| اللغة: | English |
| منشور في: |
2011
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| الموضوعات: | |
| الوصول للمادة أونلاين: | https://repo.uum.edu.my/id/eprint/4437/1/465-AmyAzhar.pdf |