Developing the application of marketing information systems (MKIS) in organization: Practices and cases
| Main Authors: | , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Pearson
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/4873/1/ABD_mANA.pdf |
| _version_ | 1825740391864860672 |
|---|---|
| author | Bohari, Abdul Manaf Fuad, Nurwahida |
| author2 | Bohari, Abdul Manaf |
| author_facet | Bohari, Abdul Manaf Bohari, Abdul Manaf Fuad, Nurwahida |
| author_sort | Bohari, Abdul Manaf |
| collection | UUM |
| first_indexed | 2024-07-04T05:26:13Z |
| format | Book Section |
| id | uum-4873 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:26:13Z |
| publishDate | 2006 |
| publisher | Pearson |
| record_format | eprints |
| spelling | uum-48732012-02-14T05:19:59Z https://repo.uum.edu.my/id/eprint/4873/ Developing the application of marketing information systems (MKIS) in organization: Practices and cases Bohari, Abdul Manaf Fuad, Nurwahida T Technology (General) Pearson Bohari, Abdul Manaf 2006 Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/4873/1/ABD_mANA.pdf Bohari, Abdul Manaf and Fuad, Nurwahida (2006) Developing the application of marketing information systems (MKIS) in organization: Practices and cases. In: Isu-isu kontemporari Koridor Raya Multimedia aplikasi teknologi pengurusan. Pearson, Petaling Jaya, pp. 260-274. ISBN 9833655440 http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000243519 |
| spellingShingle | T Technology (General) Bohari, Abdul Manaf Fuad, Nurwahida Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title | Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title_full | Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title_fullStr | Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title_full_unstemmed | Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title_short | Developing the application of marketing information systems (MKIS) in organization: Practices and cases |
| title_sort | developing the application of marketing information systems mkis in organization practices and cases |
| topic | T Technology (General) |
| url | https://repo.uum.edu.my/id/eprint/4873/1/ABD_mANA.pdf |
| work_keys_str_mv | AT bohariabdulmanaf developingtheapplicationofmarketinginformationsystemsmkisinorganizationpracticesandcases AT fuadnurwahida developingtheapplicationofmarketinginformationsystemsmkisinorganizationpracticesandcases |