Developing the application of marketing information systems (MKIS) in organization: Practices and cases

Developing the application of marketing information systems (MKIS) in organization: Practices and cases

Bibliographic Details
Main Authors:	Bohari, Abdul Manaf, Fuad, Nurwahida
Format:	Book Section
Language:	English
Published:	Pearson 2006
Subjects:	T Technology (General)
Online Access:	https://repo.uum.edu.my/id/eprint/4873/1/ABD_mANA.pdf

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