Gelagat pembelian barang cetak rompak: Kesan faktor harga dan pendidikan
This research study about the influence of price factor and education into the VCD/CD pirates purchase behavior of Kedah with Tobit model which estimated this research show that the low price of VCD/CD pirates is the main attraction. But, this price factor earn that is not significant in the quantit...
Main Authors: | Lim, Hock Eam, Abdullah, Hussin |
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Format: | Article |
Language: | English |
Published: |
Penerbit Universiti Kebangsaan Malaysia
2004
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Subjects: | |
Online Access: | https://repo.uum.edu.my/id/eprint/5102/1/Lim.pdf |
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