Banking in the era of globalization: Why bankers should focus on 'relationship banking' with their small business customers?
The growing financial sophistication of customers, the greater and more efficient use of information technology and the increased types of institutions offering similar products and services in the market place have intensified competition in the banking industry in Malaysia. This competitive enviro...
| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2005
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/526/1/banking_in_the_era_of_globalization.pdf |