Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results
This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Int...
| Main Authors: | , , |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
|
| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/5779/1/No.pdf |
| _version_ | 1825801849277513728 |
|---|---|
| author | Ahmad, Norzieiriani Omar, Azizah Ramayah, T. |
| author_facet | Ahmad, Norzieiriani Omar, Azizah Ramayah, T. |
| author_sort | Ahmad, Norzieiriani |
| collection | UUM |
| description | This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Interests and Opinions (AIO).The respondents in this study are online shoppers who have purchased a product or service through online shopping.In this study, data collection was carried out via an online survey.Results of this study show that the 30 A10 items of the e-lifestyle scale were grouped into four distinct components.These components represented four principal factors that significantly influence and shape individual e-lifestyles. Findings of this study provide e-marketers with insights into how knowledge about lifestyle factors can be integrated
into marketing and advertising strategies particularly in online shopping context. |
| first_indexed | 2024-07-04T05:28:49Z |
| format | Conference or Workshop Item |
| id | uum-5779 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:28:49Z |
| publishDate | 2012 |
| record_format | eprints |
| spelling | uum-57792016-04-19T01:59:02Z https://repo.uum.edu.my/id/eprint/5779/ Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results Ahmad, Norzieiriani Omar, Azizah Ramayah, T. HD28 Management. Industrial Management This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Interests and Opinions (AIO).The respondents in this study are online shoppers who have purchased a product or service through online shopping.In this study, data collection was carried out via an online survey.Results of this study show that the 30 A10 items of the e-lifestyle scale were grouped into four distinct components.These components represented four principal factors that significantly influence and shape individual e-lifestyles. Findings of this study provide e-marketers with insights into how knowledge about lifestyle factors can be integrated into marketing and advertising strategies particularly in online shopping context. 2012-06-04 Conference or Workshop Item NonPeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/5779/1/No.pdf Ahmad, Norzieiriani and Omar, Azizah and Ramayah, T. (2012) Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results. In: 3rd International Conference on Technology and Operations Management (ICTOM2012), 4th-6th July 2012 , Bandung, West Java, Indonesia . (Unpublished) http://www.ictom2012.uum.edu.my/ |
| spellingShingle | HD28 Management. Industrial Management Ahmad, Norzieiriani Omar, Azizah Ramayah, T. Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title | Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title_full | Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title_fullStr | Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title_full_unstemmed | Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title_short | Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results |
| title_sort | examining the validity and reliability of e lifestyles scale in the malaysian context preliminary results |
| topic | HD28 Management. Industrial Management |
| url | https://repo.uum.edu.my/id/eprint/5779/1/No.pdf |
| work_keys_str_mv | AT ahmadnorzieiriani examiningthevalidityandreliabilityofelifestylesscaleinthemalaysiancontextpreliminaryresults AT omarazizah examiningthevalidityandreliabilityofelifestylesscaleinthemalaysiancontextpreliminaryresults AT ramayaht examiningthevalidityandreliabilityofelifestylesscaleinthemalaysiancontextpreliminaryresults |