Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results
This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Int...
| Päätekijät: | , , |
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| Aineistotyyppi: | Conference or Workshop Item |
| Kieli: | English |
| Julkaistu: |
2012
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| Aiheet: | |
| Linkit: | https://repo.uum.edu.my/id/eprint/5779/1/No.pdf |