Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results

Examining the validity and reliability of e-lifestyles scale in the Malaysian context: Preliminary results

This study sought to construct and validate e-lifestyle scale that would capture for the online marketers a more holistic picture of people's lifestyles.Thus, the purpose of this study is to examine the goodness of measure (validity and reliability) of e-lifestyle scale based on Activities, Int...

書目詳細資料
Main Authors:	Ahmad, Norzieiriani, Omar, Azizah, Ramayah, T.
格式:	Conference or Workshop Item
語言:	English
出版:	2012
主題:	HD28 Management. Industrial Management
在線閱讀:	https://repo.uum.edu.my/id/eprint/5779/1/No.pdf

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