Exploring the business strategy of Malaysian exporting manufacturing firms
Business strategy has attracted much attention in the literature over the years.Despite the increased knowledge and attention on business strategy, the literature review suggests few studies have attempted to examine business strategy in the context of Malaysian exporting manufacturing firms.The pur...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
IAIN Antasari
2006
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| Subjects: | |
| Online Access: | https://repo.uum.edu.my/id/eprint/5829/1/Mk.pdf |
| _version_ | 1803625104401235968 |
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| author | Hashim, Mohd Khairuddin Hamdan, Oemar |
| author_facet | Hashim, Mohd Khairuddin Hamdan, Oemar |
| author_sort | Hashim, Mohd Khairuddin |
| collection | UUM |
| description | Business strategy has attracted much attention in the literature over the years.Despite the increased knowledge and attention on business strategy, the literature review suggests few studies have attempted to examine business strategy in the context of Malaysian exporting manufacturing firms.The purpose of this study is to explore this issue.More specifically, this study empirically explore the business strategy as found in 160 of exporting manufacturing firms.The findings of the study provide empirical evidence that suggests the exporting manufacturing firms adopted the following business
strategies; differentiation focus strategy, marketing differentiation strategy, product differentiation strategy, service differentiation strategy, and innovative
differentiation strategy. |
| first_indexed | 2024-07-04T05:28:58Z |
| format | Article |
| id | uum-5829 |
| institution | Universiti Utara Malaysia |
| language | English |
| last_indexed | 2024-07-04T05:28:58Z |
| publishDate | 2006 |
| publisher | IAIN Antasari |
| record_format | dspace |
| spelling | uum-58292012-08-29T02:58:57Z https://repo.uum.edu.my/id/eprint/5829/ Exploring the business strategy of Malaysian exporting manufacturing firms Hashim, Mohd Khairuddin Hamdan, Oemar TS Manufactures Business strategy has attracted much attention in the literature over the years.Despite the increased knowledge and attention on business strategy, the literature review suggests few studies have attempted to examine business strategy in the context of Malaysian exporting manufacturing firms.The purpose of this study is to explore this issue.More specifically, this study empirically explore the business strategy as found in 160 of exporting manufacturing firms.The findings of the study provide empirical evidence that suggests the exporting manufacturing firms adopted the following business strategies; differentiation focus strategy, marketing differentiation strategy, product differentiation strategy, service differentiation strategy, and innovative differentiation strategy. IAIN Antasari 2006-09 Article PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/5829/1/Mk.pdf Hashim, Mohd Khairuddin and Hamdan, Oemar (2006) Exploring the business strategy of Malaysian exporting manufacturing firms. Khazanah jurnal ilmiah keislaman dan kemasyarakatan , 5 (5). pp. 467-482. ISSN 0215-837x http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000767856 |
| spellingShingle | TS Manufactures Hashim, Mohd Khairuddin Hamdan, Oemar Exploring the business strategy of Malaysian exporting manufacturing firms |
| title | Exploring the business strategy of Malaysian exporting manufacturing firms |
| title_full | Exploring the business strategy of Malaysian exporting manufacturing firms |
| title_fullStr | Exploring the business strategy of Malaysian exporting manufacturing firms |
| title_full_unstemmed | Exploring the business strategy of Malaysian exporting manufacturing firms |
| title_short | Exploring the business strategy of Malaysian exporting manufacturing firms |
| title_sort | exploring the business strategy of malaysian exporting manufacturing firms |
| topic | TS Manufactures |
| url | https://repo.uum.edu.my/id/eprint/5829/1/Mk.pdf |
| work_keys_str_mv | AT hashimmohdkhairuddin exploringthebusinessstrategyofmalaysianexportingmanufacturingfirms AT hamdanoemar exploringthebusinessstrategyofmalaysianexportingmanufacturingfirms |