Adapting quality in homestay hospitality

Homestay is fast becoming an important tourism product in Malaysia that is speculated to be bring RM300 million in revenue to the economy in 2004.Started basically as a product that offer alternative tourism experience that also act as a strategy to develop communities in the rural areas, by 2005 it...

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Main Author: Kayat, Kalsom
Other Authors: Kasim, Azilah
Format: Book Section
Language:English
Published: Universiti Utara Malaysia Press 2007
Subjects:
Online Access:https://repo.uum.edu.my/id/eprint/5878/1/Kal1.pdf
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author Kayat, Kalsom
author2 Kasim, Azilah
author_facet Kasim, Azilah
Kayat, Kalsom
author_sort Kayat, Kalsom
collection UUM
description Homestay is fast becoming an important tourism product in Malaysia that is speculated to be bring RM300 million in revenue to the economy in 2004.Started basically as a product that offer alternative tourism experience that also act as a strategy to develop communities in the rural areas, by 2005 it had flourished to at least 1,070 homestay units, offering at least 2,140 beds in over 78 villages all over Malaysia.Several, not all, families from each village that establishes itself as a homestay program will participate as homestay hosts that offer accommodation and food in their household for the guests.Other families who are not hosts will usually participate in organizing activities for the guests, especially those who come in groups.Unfortunately, there are concerns that homestay operators lack service orientation.They may not even know their visitors' expectations.To this end, this conceptual paper proposes the adaptation of total quality management concept to strengthen hospitality service offerings of homestay programs in Malaysia.
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spelling uum-58782012-08-29T02:27:14Z https://repo.uum.edu.my/id/eprint/5878/ Adapting quality in homestay hospitality Kayat, Kalsom G Geography (General) Homestay is fast becoming an important tourism product in Malaysia that is speculated to be bring RM300 million in revenue to the economy in 2004.Started basically as a product that offer alternative tourism experience that also act as a strategy to develop communities in the rural areas, by 2005 it had flourished to at least 1,070 homestay units, offering at least 2,140 beds in over 78 villages all over Malaysia.Several, not all, families from each village that establishes itself as a homestay program will participate as homestay hosts that offer accommodation and food in their household for the guests.Other families who are not hosts will usually participate in organizing activities for the guests, especially those who come in groups.Unfortunately, there are concerns that homestay operators lack service orientation.They may not even know their visitors' expectations.To this end, this conceptual paper proposes the adaptation of total quality management concept to strengthen hospitality service offerings of homestay programs in Malaysia. Universiti Utara Malaysia Press Kasim, Azilah Tahir, Shaharuddin 2007 Book Section PeerReviewed application/pdf en https://repo.uum.edu.my/id/eprint/5878/1/Kal1.pdf Kayat, Kalsom (2007) Adapting quality in homestay hospitality. In: Readings on tourism and hospitality. Universiti Utara Malaysia Press, Sintok, pp. 141-155. ISBN 9789833827152 http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000758109
spellingShingle G Geography (General)
Kayat, Kalsom
Adapting quality in homestay hospitality
title Adapting quality in homestay hospitality
title_full Adapting quality in homestay hospitality
title_fullStr Adapting quality in homestay hospitality
title_full_unstemmed Adapting quality in homestay hospitality
title_short Adapting quality in homestay hospitality
title_sort adapting quality in homestay hospitality
topic G Geography (General)
url https://repo.uum.edu.my/id/eprint/5878/1/Kal1.pdf
work_keys_str_mv AT kayatkalsom adaptingqualityinhomestayhospitality